Issue 26: Building creative momentum through personal projects
A simple and straightforward approach to giving your ideas some place to go
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Several years ago, I was reading about the design studio Sagmeister & Walsh - and how in addition to the amazing client work they are so well known for, the two partners Stefan Sagmeister and Jessica Walsh love to work on what they call “self-initiated projects” either individually or together. That project work is independent of the for-profit work they create as one of the best branding and typography studios in the world and it exists to nurture their personal curiosity and creativity in its most pure form. In describing the…
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